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Heinz Pimps Its Ketchup

Soon to be upgraded.
Soon to be upgraded.

There’s a world of difference between French’s and Grey Poupon, so it shouldn’t be that shocking that Heinz is introducing to the British market a “gourmet” ketchup that will cost three times as much as the original. According to the Daily Mail, it’ll be made from “twelve plump tomatoes, along with spices, sea salt, Demerara sugar, cayenne pepper, and lemon juice.” (And the blood of a young virgin?) Assuming this stuff makes its way across the pond, can it convince proud Chicago hot-dog eaters to switch from mustard?

Gourmet ketchup? Champagne Marmite? Stop this pretentious meddling with our kitchen classics, says one furious foodie [Daily Mail via Luxist]

Heinz Pimps Its Ketchup