Marketing Gimmicks

Yup, Charlie Sheen’s Tiger Blood Is Now Being Served

Photo: Twitpic

A day after annoyingly using Egyptian unrest to pimp its watermelon gummy-bear flavor, midtown’s new Moroccan hookah bar, Fifty Five, tells us it’s serving a new cocktail: “Tiger’s Blood with a Dash of Adonis DNA.” Obviously something had to replace all those freaking Melo-themed eats and drinks, and, really, it’s amazing it took this long for publicists and mixologists to latch on to Charlie Sheen’s coattails (or his F-18 contrail or whatever). But what exactly does a Bloody Mary with Moroccan spices have to do with the man? Bowery Beef tells us its daytime drinks list will include a Bosco cocktail — given the dude’s taste for chocolate milk, that seems like a better tribute (or is Tang the way to go?). Then again, Sheen did throw L.A.’s Infield some Twitter love for its “Charlie Dog with Tiger Blood.” If you’ve got (or seen) any better (or worse) ideas, leave ‘em in the comments.

Yup, Charlie Sheen’s Tiger Blood Is Now Being Served