Displaying all articles tagged:

Branding

design Apr. 3, 2017

This Design Expert Knows How to Make a Small Restaurant Go ViralPaperwhite Studio’s Laureen Moyal is responsible for all the Instagrammable moments in Jack’s Wife Freda and by CHLOE.

By Sierra Tishgart
The Chain Gang June 2, 2015

IHOP Is Rolling Out a Creepy New LogoIt’s supposed to get customers to smile.

By Chris Crowley

Boob Food Aug. 3, 2012

Hooters Nips It in the BudCompetition, that is.

By Alyssa Shelasky
Cookiestuff May 1, 2012

Fig Newtons Sounded Too Laxative-y, Now Just ‘Newtons’And the fig gets effed.

By Alyssa Shelasky
Branding Apr. 26, 2012

What Happens When Mustard Meets Mad MenA cheesy commercial made for the ‘burbs.

By Alyssa Shelasky
Booze You Can Use Mar. 16, 2011

What’s With All the Fernet-Branca?The bitter liqueur has been around for a while, but suddenly we’re seeing it everywhere. What gives?

By Jenny Miller
Marketing Gimmicks Oct. 29, 2010

Super Mario Warps Over to QueensThought Nintendo squashed the use of Super Mario as a pizza mascot? Not in Queens!

By Daniel Maurer
Branding July 16, 2009

Employees Only for LifeThe owners of Employees Only have matching tats.

By Daniel Maurer
Trends July 9, 2009

Massachusetts Wants to Be MaineThe state wants to brand its seafood, a la Maine lobster.