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Fragrances

  1. Marketing Gimmicks
    Crossover Craziness‘Iron Chef’ has a new video game; Burger King has a new … cologne?
    By Daniel Maurer
  2. NewsFeed
    Hot Chefs Invade Fictional Realm, TooEarlier today, we pointed out that hot chefs are all over the men’s mags, but you know it’s really gotten out of control when they’re subbing for Fabio in women’s romance novels. This from book-deal newsletter Publishers Marketplace: Sophie Renwick’s HOT IN HERE, in which the kitchen heats up as a playboy celebrity chef who is about to lose everything tries to repair his image by dating his “safe” best friend in this fun, hot romance, to Tracy Bernstein at NAL, in a nice deal, for publication in 2009, by Mary Louise Schwartz at the Belfrey Literary Agency (World). “Playboy celebrity chef who is about to lose everything”? Who could that be? Related: Chefs Put on Something a Little More Comfortable
  3. NewsFeed
    De Niro’s Ago to Open Soon?News about Robert De Niro’s New York outpost of Ago came to us from an unlikely source: Robin Leach. The former voice of Lifestyles of the Rich and Famous is now a blogger (of course) and posted last week about the opening of Ago at the Hard Rock in Las Vegas. And while we were distracted by the sight of Mike Tyson in a blue bowler, we were happy to learn that De Niro plans to open his new Ago “later this month”! Robert De Niro Opens His New Ago Restaurant at the Hard Rock Hotel [Robin Leach’s Vegas Luxe Life]
  4. NewsFeed
    New Chef Richard Lee Introduces Hamachi Jalapeño to GeishaAs the Strong Buzz has reported, Michael Vernon has left Geisha. His protégé, Richard Lee, who was also trained by consulting chef Eric Ripert in 2003, is now at the helm, and we’ve got our hands on his new menu. We’re already wondering if “hamachi jalapeño” will be the next big thing — kind of irresistible to order, isn’t it? As for sushi chef Don Pham’s oxymoronic new creation — sushi sandwiches — we’re not so sure. Check out the dinner menu here. Geisha Menu Changes in the Kitchen at Geisha [Strong Buzz]
  5. NewsFeed
    What’s That You’re Wearing? Roast Beef?Those of you who don’t already reek of booze should take note: CB I Hate Perfume in Williamsburg will unveil, this week, a new fragrance inspired by one of perfumer Christopher Brosius’s favorite drinks — whiskey and ginger ale with a slice of cucumber. It joins CB’s “food series,” which also includes roast beef, bruschetta, pesto, boiled rice, a California roll, cucumber sandwiches, French bread, and tortilla chips. The scents go for $25 to $35 for fifteen milliliters, but don’t try to buy the food ones on the Website. “I want people to come to the gallery,” Brosius says, “to smell them and know what they’re getting into.” So what are they getting into? We asked the perfumer himself.
  6. Restroom Report
    The Lavatorial Luxuries of STK: Cologne, Anyone? The iCrave-designed, see-and-be-seen dining room at STK led us to expect big things from the facilities — maybe a wall of bull horns like the ones behind the bar, or a private, key-access restroom like the one at basement club Tenjune. Alas, it was not to be: When we climbed upstairs, we were greeted by a bathroom attendant and a bowl of Breathsavers.