The Atwater Village Scottish restaurant serves roughly 5,000 pints every March 17.
A lottery will allow several guests into a sneak peak the Friday before it opens.
The restaurant is unofficially dedicated to Amazonian efforts to preserve native species.
The chef has refined the concept from a cevicheria to a Japanese Izakaya.
The Peruvian chef's new concept is in full construction mode in the land of chain restaurants.
The Mo-Chica maestro will be joined by famous friends for an uni night and six variations on ceviche.
Location revealed for Marina del Rey's, and maybe L.A.'s, most anticipated opening of 2013.
Pescetarians rejoice, Paiche is coming to Marina del Rey
The chef divulges plans for an authentic place like you'd find on the streets of Lima.