Pepsi and Coke aren't interested.
The news is particularly bad for those who drink 1,000 cans of soda a day (or more).
It's incredibly cheap and extremely effective for soda companies and fast-food giants to market products that are never actually made.
A report indicates the two soft-drink giants have been meeting with the seltzer upstart.
He has invested $2.7 billion in two big food companies.
"A more stimulating, tactile interaction."
Can you drink venti Frappuccinos the same way? What about marshmallow vodka? Gatorade? We've got all possible scenarios covered.
But PepsiCo's calling it a "sparkling juice beverage."
"Romeo, save me/ I've been feeling soda alone"
The controversial ingredient can lead to early onset puberty.
"All calories count."
And teaches you how to burn off the "140 happy calories."
But seriously. Who will play Michael Jackson?
They may beat the real thing, or at least drive smaller companies out of business.
The new ad features Nicki Minaj's song 'Moment for Life' and has the epic feel of their eighties campaigns.
It's the 25th anniversary of 'Bad,' so Pepsi's bringing Michael back ... and having him remixed by Skrillex?
A new book claims The Eggman had some serious food issues.
Pepsi Next will try to succeed where C2 failed.
Plis: Ben & Jerry's launches a line of Greek yogurt; and Taco Bell runs with a new slogan, all in our morning news roundup.
Try as it might, the perennial runner-up can't exceed its competition in gaining shares.