So, what will be Old Towne's proprietary burger?
The new location will feature Umami hot dogs, milkshakes, and chips.
The latest special stems from an incident when the U.S. Women's Olympic Volleyball Team came in and were denied their favorite ingredient.
Umami Burger may come along for the ride, too.
Adam Fleischman is now a co-owner and flavor maker at the local ice cream brand.
The forthcoming Old Town location takes its minimalist inspiration from the nearby Apple Store.
Celebrity chef auctions, Top Chef cookoffs, and new dishes from ink.sack and Umami Burger will all squeeze into the three-hour event.
The burger uses chicken liver mousse and "spray jelly."
The opening marks the tenth Umami in the chain's unstoppable spread.
Adam Felischman opens SoCal's seventh Umami outpost, and the first for Orange County.
The Bruins are getting a smaller version of the burger chain, without servers, just apps and tablets.
The nation's second largest grocery store chain is putting the kibosh on the frightening meat additive.
The vacant cafe space is prime real estate, and the rumors continue to swirl.
Apparently, the whole dirty senior act is not just for the cameras.
In the end, Zach Brooks decides we're really a great "chicken town."
The owner is also a partner in the successful Umami Burger empire, so he's probably not sweating the shutter too much.
The menus were donated by an agoraphobic collector.
The libation takes three high grade sipping tequilas and mashes them up with a bunch of stuff in a gold-rimmed cup.